Hyper-Personalized Live-Streaming Effects in Real Time: Vidu Launches AI Gift Effect Customization Service

In live-streaming rooms, gifts have long been more than just paid items. They are a way for users to express support and a key medium for emotional connection between streamers and fans. A memorable, engaging, and visually striking gift effect can instantly ignite the atmosphere, amplify interactive emotions, and further boost users’ willingness to pay and enhance their social experience.

However, in traditional live gift effect production, platforms and streamers have long faced challenges such as high production costs, long lead times, inconsistent visual styles, and insufficient personalization. A custom gift effect typically requires multiple steps including art design, animation, and rendering, with costs often reaching thousands of RMB and delivery cycles measured in days, making it difficult to support the large-scale, high-frequency, and fast-responsive content update needs of live-streaming scenarios.

In response to the demand for personalized, scalable, and real-time interactive experiences, Vidu officially launches its AI Live Gift Effect Customization Service, targeting live-streaming platforms, content platforms, and related ecosystem clients, providing AI-powered effect generation capabilities via API integration. Through AI generation and automated integration, Vidu can reduce the cost of a single effect generation to under 1 RMB and compress production cycles to seconds, helping clients achieve customized and batch production of live gift effects more efficiently.

In the past, live gift effects mainly relied on pre-made templates and traditional CG workflows. Producing a high-quality effect required multiple stages including art design, modeling, rendering, and testing — resulting in long cycles, high costs, and difficulty meeting the needs for frequent updates and rapid responses to trends and events.

Vidu AI Live Gift Effect Customization Service transforms live gifts from “unified templates” to “personalized for thousands of users.” Leveraging image generation APIs, video generation APIs, and motion imitation APIs, platforms can rapidly generate personalized gift effects based on user avatars, streamer images, fan signs, nicknames, or interactive scenes.

Vidu AI Live Gift Effect Customization Service covers multiple typical scenarios including custom gift effects, PK punishment effects, streamer-specific effects, avatar frames, bubble frames, and voice chat room gift animations.

For custom gift effects, Vidu supports effect generation of 1 to 16 seconds in various styles. Users can upload images or input text for AI to generate unique custom gifts that are automatically listed in designated streamer rooms after review.

For PK punishment effects, Vidu generates dramatic and participatory visual effects around PK battles, interactive moments, and highlight scenes. Effects like eating lemons together, smearing cake, and shockwaves transform PK results from numbers into visible, tangible, and shareable emotional highlights.

For streamer-specific effects, avatar frames, and bubble frames, Vidu supports uploading streamer photos or generating effects based on fan signs, nicknames, and identity levels. Avatar frames can be categorized into R, SR, SSR tiers for different rights and campaign nodes.

Vidu also supports lighter, richer gift animations for voice chat rooms, companion streaming, and multi-person interactive spaces.

Live content changes rapidly. Trending events, holiday campaigns, streamer birthdays, fan missions, and PK battles all require platforms to respond quickly.

In the traditional production process, a custom effect typically goes through creative communication, art design, animation, and rendering, with delivery cycles measured in days and costs reaching thousands of RMB.

Vidu AI Live Gift Effect Customization Service dramatically compresses this process. Based on standard templates, streamer materials, user avatars, and text prompts, the platform can rapidly generate gift effects, shortening production from “day-long delivery” to “second-level generation” and reducing per-effect cost to under 1 RMB.

Vidu transforms live gift effects from high-cost, low-frequency custom projects into low-cost, high-efficiency, scalable interactive content.

The value of AI live gift effects goes beyond making gifts “better looking” — it’s about making gifts more identity-driven, participatory, and emotionally connected interactive content.

When gifts carry identity, memory, relationships, and emotions, they become more than paid items — they become emotional assets connecting platforms, streamers, and users.

In the future, as AI video generation capabilities deepen into live-streaming, social, content, and entertainment ecosystems, live gifts will evolve from fixed templates into generable, customizable, and operable interactive content.

Vidu will continue exploring AI video generation applications in live-streaming scenarios, creating richer, more personalized, and more emotionally valuable interactive experiences.